• Umoja (Unity): Encourages togetherness in family and community, highlighting the shared struggles and accomplishments of Black Americans.
• Kujichagulia (Self-Determination): Emphasizes defining, naming, and speaking for oneself.
• Ujima (Collective Work and Responsibility): Focuses on building community and solving problems together.
• Ujamaa (Cooperative Economics): Encourages supporting and growing Black-owned businesses.
• Nia (Purpose): Urges contributing to community building and development.
• Kuumba (Creativity): Inspires using creativity to enhance the community.
• Imani (Faith): Highlights faith in the community, struggle, and victory.

Each principle plays a vital role in strengthening community ties and fostering a sense of cultural pride and unity.